The role of lawyers in the marketing process
All your other marketing efforts lead back to your website. That’s why your law firm needs to invest in an amazing website with modern design features. It’s the light that shines into the interweb – guiding clients to your sensational legal practice. At this point, if your firm isn’t used to using a capital-based strategy, don’t be turned off. Understand that it’s not “billboard” marketing, nor does it necessitate aggressive/in-your-face collateral. While some firms deploy this, this style gets a disproportionate amount of attention and isn’t necessary for success. Social media is an extension of your overall law firm marketing strategy. Email is still a great platform for selling products and services. In fact, it’s generally more effective than social media. That’s why every half-decent retail store is fighting for your address. The big players understand how essential email marketing is. Most practicing lawyers simply don’t have fans and will never be famous. We’re simply not cool e...